"I'm a Screen Printing Purist — That's Exactly Why I Chose Forever Fierce"

Gym: 361 Fitness

Owner: Leigh Montgomery

Before: Doing it all herself — designing, outsourcing, coordinating screen printing

After: One-stop-shop with design, print, marketing support, and sizing samples

Found Us Via: PushPress and Two-Brain community members

The Problem

Leigh was a one-woman apparel operation. She was handling the design work, outsourcing production, and managing the entire screen printing coordination herself. Her existing printer was actually phenomenal — the quality was there. But the amount of work falling on her shoulders was unsustainable.

"Our printer was actually phenomenal. But I like having a one stop shop that helps me design, print, market and even send sample shirts to try on."

This is a situation we see more often than you'd think. The printing quality is fine. It's everything around it — the design, the marketing, the order management, the samples — that buries gym owners.

The Switch

Leigh had one non-negotiable requirement that kept her from pulling the trigger for a long time: she wanted screen printing. Not DTG. Not sublimation. Screen printing.

"The reason it took me so long to get on the phone was I wasn't sure if you did DTG like everybody else does now. I'm a firm believer in screen printing and I like what I like and didn't want to compromise that."

Once she confirmed the process was real screen printing — not a digital substitute — the doubts evaporated. "Honestly, once I talked to you, I didn't have any doubts."

The Result

Leigh got exactly what she wanted: the quality she demanded with a fraction of the workload.

"I like the streamlining. Took some pressure off of me to keep the ball rolling."

Her advice is practical and specific: "Do it! Pull the trigger. And follow the marketing template you set out. I tweaked a few words to sound more like me but otherwise followed it to a T."

That last part matters. The gym owners who see the best results aren't reinventing the wheel — they're taking proven marketing templates, making them sound like their own voice, and executing consistently.