CrossFit Iron Horse: Great Shirts Aren't Enough — The Service Has to Match

Gym: CrossFit Iron Horse

Owner: Libby Buser

Before: LRX Custom — awesome shirts but poor service and too expensive to profit

After: Time saved on design, members love the new designs, profitable

Found Us Via: Two-Brain mentor Greg Strauch

The Problem

Libby's situation was a frustrating one: her previous vendor, LRX Custom, made great shirts. The product quality wasn't the issue. The problem was everything else — the service was poor and the pricing made it nearly impossible for her gym to turn a profit on apparel.

"The shirts were awesome but the service was poor and price was way too expensive to be profitable for our gym."

This is a trap a lot of gym owners fall into. They find a vendor who makes a quality product but the all-in cost — between the garments, the design work, and the service fees — eats into margins so deeply that apparel becomes a break-even proposition at best.

The Switch

Libby's Two-Brain mentor connected her with Forever Fierce. The immediate difference was the design process.

"I love how much more clear the ordering process is and that there are design ideas already provided — coming up with something from scratch was always the hardest part for me before!"

When design goes from "start from a blank page every single time" to "browse proven templates and customize," the time savings are enormous. And the designs perform better because they're based on what's actually working in the gym apparel space — not guesswork.

The Result

The combination of better service, better pricing, and an easier design process transformed Libby's apparel program.

"The members love the designs, and it has saved me time in the design process compared to before!"

Quality product. Profitable pricing. A process that doesn't drain her time. That's what a complete apparel partner looks like — not just good shirts, but good shirts wrapped in a service that actually works for gym owners.

"If you want a simple merch process with excellent customer support, quality apparel, popular designs, and an additional stream of revenue for your gym, working with Forever Fierce is a no brainer."